Challenge
Roundabout came to Thirst ready to take on their next phase of growth. Founder Bec Geyer was looking to solidify the brand strategy, evolve the visual language and build a digital presence that would act as a portal for the business.
Solution
Our team of designers and developers evolved the brand and designed a mobile-first website that showcased the business and integrated smoothly with the JobAdder recruitment software. By collaborating with our team, Roundabout Group is ready to achieve their growth and marketing potential.
The goal
Priding themselves on being inspired by innovation and talent, Roundabout Group was in need of brand refresh that would better communicate their core values. The technology-related organisation required a responsive, user prioritised and functional website that reflected Roundabout Group’s profound personality, while integrating with recruiting software.
The process
By identifying and consolidating the purpose, values and personality of Roundabout Group our team could focus on what made them unique and represent the culture though all brand touch points. For the founder of Roundabout Group, Bec Geyer, it was all about fostering genuine connections with the digital community, connecting remarkable talent with innovative business teams that truly change the world.
Following the brand strategy, our team moved to evolve the visual direction of the brand. We took inspiration from the existing icon logo and original brand colours to create an energetic and welcoming visual language for the brand. Our team refined the “R” icon, introduced a pink/purple gradient and set a photography style that showcased the collaborative power of teams.
‘When transforming the logo our focus was to bring the symbolic brand archetype to life. Inspired by the original design, we crafted a vector icon that would be distinctive and recognisable across the tech industry.’ – Ben Harbinson, Creative Director at Thirst Creative
The digital team then took Roundabout Group online, creating a mobile first website that showcased the business and integrated smoothly with the JobAdder recruitment software. Covering off all digital touchpoints, from UI to written content to images, our team also rolled out the new brand across all major social media channels and developed a unique job listing template for Seek.com.au.
