Work

Planum Partners

Planum Partners are a real estate advisory, investment and project finance firm built on integrity and years of experience.

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Industry

Professional services

Services

Design, Digital, Marketing, Branding

Challenge

Planum Partners were looking to inject some originality into their website and differentiate themselves from their competitors by better understanding their core brand essence.

Solution

With our help, Planum Partners were able to delve deeper into their brand’s personality and establish a core brand idea that was developed and used to inspire and shape the design of their new website.

Planum Partners need a functional website that would align with their value proposition.

The Goal

In the process of reviewing their current website our team recognised the need to and importance of articulating exactly what it is that sets Planum Partners apart from their competition on their new site.

As a result, the idea and value of developing a core brand idea was presented with the aim of capturing the true essence of their business through identifying key strengths and competitive capabilities.

To better articulate key messages our team developed a core brand idea.

The Process

Every brand and business has a core brand idea at the heart of it, however it takes a lot of time and thinking to get to the essence of what it actually is that defines them and sets them apart.

After initial discussion, Planum Partners conducted an in-house brand workshop which provided us with the crucial insight needed to establish the essence of their business, their team motivations and the value that they offer to their customers. It became evident that we needed to communicate and portray the confidence, clarity and integrity that Planum Partners brings to their projects and client relationships.

This idea was then used to inspire and shape their new website. The benefit now is that Planum Partners not only have an inspiring website that better reflects the essence of their brand, but they have a core brand idea that will guide future directions, future decisions and assist them in aligning future activities.

I have had the pleasure of working with the Thirst Creative team on a few different projects. They really took the time to understand our business and the goals we wanted to achieve, which was evident in the work they produced. The team were consistently friendly, approachable and professional (and patient above all else!). No job was too small, and the open lines of communications ensured every project was completed to the same high standard.

Business Manager