Challenge
Planum Partners were looking to inject some originality into their website and differentiate themselves from their competitors by better understanding their core brand essence.
Solution
With our help, Planum Partners were able to delve deeper into their brand’s personality and establish a core brand idea that was developed and used to inspire and shape the design of their new website.
The Goal
In the process of reviewing their current website our team recognised the need to and importance of articulating exactly what it is that sets Planum Partners apart from their competition on their new site.
As a result, the idea and value of developing a core brand idea was presented with the aim of capturing the true essence of their business through identifying key strengths and competitive capabilities.
The Process
Every brand and business has a core brand idea at the heart of it, however it takes a lot of time and thinking to get to the essence of what it actually is that defines them and sets them apart.
After initial discussion, Planum Partners conducted an in-house brand workshop which provided us with the crucial insight needed to establish the essence of their business, their team motivations and the value that they offer to their customers. It became evident that we needed to communicate and portray the confidence, clarity and integrity that Planum Partners brings to their projects and client relationships.
This idea was then used to inspire and shape their new website. The benefit now is that Planum Partners not only have an inspiring website that better reflects the essence of their brand, but they have a core brand idea that will guide future directions, future decisions and assist them in aligning future activities.
Business Manager
