Why video deserves to be a part of your content strategy
Video as a marketing tool has grown in popularity over recent years due to the shift we’ve seen in the way people consume content. As we’ve known for quite some time, humans are visual and emotional creatures which means we can’t help but be drawn to moving images and stories that lead us to feel emotion. It’s no wonder then that as our world becomes more and more cluttered, and as businesses continue to demand more of our attention, we respond best when presented with video content; whether it be real life footage or animation.
With video marketing comes a great deal of benefits for businesses like yours. Not only will video help you communicate more efficiently and effectively with your current audience, but it is also a great tool to use for enabling others to find your brand. How? Well as with many things, when people find and view content that they deem to be valuable, they are more likely to share it with others. On top of this, Google also uses time on site to determine search rankings. By providing videos on your site, users can kick back and spend much more time viewing them, consequently helping you move up the ranks on search engine results pages (SERPs).
At Thirst Creative, we have a powerhouse team of strategists, video producers and animators that can work with you to develop high quality videos for your business. By establishing a deep understanding of your audience, exploring the message you wish to convey and discussing different video styles, our team will help you every step of the way.