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Infographic Design

Tell visual stories with infographics

Infographics are an incredibly powerful form of presenting your content. Besides their ability to simplify complex information and present it in a visually engaging manner, infographics are also effective tools for storytelling.

Since human brains crave stories and respond faster to visuals than text, infographics combine the best of both worlds. At Thirst Creative, our team of graphic and digital designers are here to help you design infographics that engage your audience, tell effective stories and remain memorable to all who view them.

Boost engagement with interactive digital infographics

Present data and facts in a visually exciting format

Make your content memorable

Tell more compelling stories with infographics

"Infographics are a great way to break down data and information into smaller, more visual chunks to captivate your audience and make the content easier to digest. Great potential lies in digital infographics specifically, which we can build to be an interactive experience for your audience, making it significantly more memorable.”

Jess Gunawardana

Web Designer, Thirst Creative

Are there any benefits to using infographics as part of your content strategy?

The answer is yes. Infographics present a number of opportunities for your business, with the most significant being the opportunity to attract and persuade your audience. Infographic designs are a perfect way to present a lot of complex information, data, figures and statistics in one easy-to-follow format that is visually appealing to your audience. Using bursts of colour, custom shapes and simplified text, your audience is much more likely to attend to the information they are being presented with.

The flow on effect of using effective infographic design is that your audience will actually enjoy reading and interacting with your content, so much so that engaging with it will become a memorable experience for them. By creating memorable experiences for your audience you open even more doors for your business by encouraging viewers to share your content with others; naturally driving more traffic to it.

Benefits of infographics diagram

WIRE

WIRE first approached our team to help refine their design style and produce campaign assets in 2017. Since then, we have formed a strong design partnership with WIRE, working collaboratively to create a style and design for both the organisation’s 2018 and 2019 annual reports alongside extended signage, print design and campaign concepts.

In 2019, WIRE used their Annual Report to champion the message of equality – with their theme ‘the future is feminist, bold and inclusive’. The report was once again designed with a unique format in mind, with the final output comprising of a ring-bound set of loose cards. This individual presentation will once again help to draw attention to and differentiate WIRE from other not-for-profit organisations.

The design of the Annual Report pushed industry boundaries, with the pull-apart nature of the format allowing for unique functionalities such as the un-hooking of quote pages within the report to be used as wall decor and posters in office spaces.

 

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