What is a core brand idea?
A core brand idea is that piece of the puzzle that sits at the heart of what we believe in, inspiring everything we do and in turn inspiring our community. Though it’s not customer facing, it is felt through everything you do. It drives your decisions, your work, your people and your marketing. It is the essence of your brand that remains true. Once you have this idea your branding and marketing activities should essentially take ownership of this idea. You should also review each of your existing assets against this idea to ensure they still represent your brand with clarity.
At Thirst Creative, we run workshops to help you review your brand and uncover your core brand idea. During our workshops, you’ll be guided by and work alongside some our senior strategists to explore your values, mission, vision, positioning, personality traits and key messaging.
From here, we help you pinpoint the areas you feel accurately reflect your brand and identify those that need revisiting to ensure they really represent “you”. Our strategists combine your input from the workshop with consolidated market research and consumer insights to develop a core brand idea that accurately reflects your business and helps guide all of your future decisions.