Brand Personality

Establish meaningful connections with your audience

Successful brands are those that speak to their audience on a personal level. Harnessing the power of a unique brand personality gives you the power to humanise your brand, making you more relatable to your target audience.

At Thirst Creative, we work with you to help your brand break through the clutter, reposition and reconnect with its target audience. We help you gain control over the way your brand is perceived and assist you in establishing a strong foundation for all of your marketing and communication activities.

Develop a better understanding of your customers

Increase brand loyalty by being relatable and trustworthy

Encourage interest in and engagement with your brand

Provide your brand with a sustainable point of difference

“Brand loyalty is intrinsically linked to the way you make your audience feel. Audiences that are aware and relate to your brand’s personality often develop a more personal connection and are likely to remain loyal to your brand in the long run.”

Emily Prust

Account Manager, Thirst Creative

What is a brand personality?

Your brand personality is a personification of your organisation. Like a person, your organisation has a name, a personality, a voice, a character, and a reputation. Put simply, your brand personality is a set of human characteristics describing how your brand communicates to the world. Over time these characteristics are reflected in how people perceive and relate to your brand.

At Thirst Creative, we work with brands to develop brand personalities that are relatable, memorable and speak directly to their audience. Using a combination of consumer insights and market research we work alongside you to develop a brand personality that strategically differentiates you from the competition and helps you win over your target audience.

Monash Children’s Private Clinic

As a new organisation, Monash Children’s Private Clinic were after a well-designed logo that resonated with their young target audience. Our design team crafted a vibrant new brand identity and personality that aligned with the brief and kept the target demographic front of mind.

View Case Study

Get in touch and talk to our team about developing a personality for your brand

Or call 03 9347 7828