Thirsty Thoughts

4 Predictions set to shape the future of websites

Web & Digital

New technologies are constantly improving the user experience and your online performance. What will your future website look like?

How to set your marketing budget

Strategy

Putting together a decent marketing budget can be a struggle; many businesses find it hard to prioritise their channels amid increasingly diverse options.

6 Steps to Marketing Strategy Success

Strategy

Setting your marketing strategy doesn’t have to be daunting. Here we offer 6 steps to help you achieve marketing strategy success.

The 6 Google Analytics metrics you need to know about

Web & Digital

Running a monthly analytics report is the best way to identify trends, set benchmark and improve your site. We recommend monitoring and tracking the following 6 metrics.

How to optimise your website for user intent

Web & Digital

Search marketing is a fast moving space, it’s always changing so your on-page tactics need to keep up. Search Intent is the buzz right now. Keeping "intent" in mind is as important as having relevant content to begin with.

How chatbots are changing the marketing game

Web & Digital

Chatbots are rapidly advancing in technology. Learn how they are driving brand engagement and changing the user experience.

How to accurately measure your social media ROI

Social Media

Learn how to put some proper ROI measurements in place and make sure your social media is delivering a worthwhile return.

How Sales and Marketing alignment increases your revenue

Strategy

If your sales and marketing processes aren't aligned it's costing your business, both in performance and customer experience.

If you build it, will they come?

Strategy

A business, no matter how great, cannot survive without customers. Learn how to generate customers, sustain your success and grow your business.

Content Marketing: How to make publishing easy

Strategy

Content marketing is still king, but if finding the time to write a blog is usually the last thing on your list? This post is for you!

5 Things to consider before developing an App

Digital

Have idea for an app? This post's for you to help you take that big bright idea and make it fly. We share the 5 things you should be considering.

Annual Report Design Inspiration

Design

Say no to tombs of white paper with black text and no colour. Make your Annual Report that reflects your brand and the energy of your organisation.

Marketing automation: How to find your perfect fit

Strategy

Which Marketing Automation Software should you choose? We compare the industry leaders and show you the steps you should be considering.

The secrets to nailing your key messages

Strategy

Formulate key messages that impact and create a consistent brand experience for all your customers. This builds brand loyalty and all things going to plan, a satisfied customer.

The step by step guide to A/B testing your emails

Strategy

A strong email campaign can do wonders for your business, but there’s a real science behind hitting the mark with your subscribers. We share the tips and tricks to winning them over.

The top 10 trends shaking up digital in 2017

Digital

Amid the ongoing efforts to set realistic budgets and make sense of an overwhelming amount of data, here are our picks of the 10 trends marketers should be focusing on in 2017.

How to write killer website content that generates traffic

Digital

The content of your website is too important to leave to chance. Your website is one of the key sales tools for your business and you want to make sure every page and every word counts.

The step-by-step guide to website development

Digital

Are about to take your first leap online, or looking to transform an underperforming website, this guide is for you. We’ll walk you through the 8 step process for developing your website so you know what to expect and what to ask.

How to grow your business with automation

Strategy

We have 6 simple ways you can start automating your business processes today, plus plenty of ideas to help you plan ways that automation services can take over the mundane administrative tasks and free up time.

The importance of website accessibility

Design

The idea of digital inclusion, where no one is left behind or disadvantaged in a digital world, is vital, as many traditional services and basic everyday functions are moved online.

Top 10 secrets for successful brand consistency

Branding

We all know customers research before they buy. How your brand presents across all digital touch points is important and achieving it takes planning and regular monitoring.

Measuring the ROI of first impressions

Strategy

Managers, directors, business owners – we’ve created this post for you. We'll teach you how to set up the right ROI metrics and create a first impression that will knock their socks off.

How to pick the right colour for your brand

Branding

Colours always come with an association. Personal experience, culture, time period and gender will all have an effect on a person’s interpretation of certain colours. So how do you pick the right colour for your brand?

How to perfect your digital marketing mix

Strategy

In this post we look at the essentials you must have in place to make your digital marketing tactics work for your business, and allow your plan to grow and develop with your business and the ever changing digital landscape.

Expert advice on how to build a strong brand

Branding

What is a brand? How do you make it strong? Memorable? Unique? Valuable? Learn how to define your brand and develop a brand profile that will help you find new ways to engage with your customers and build loyalty to your brand.

Why is marketing strategy so important for growth?

Strategy

Does your business have a marketing strategy or are you shooting blind? We outline the key elements of a great marketing strategy and show you how to make it a living document that defines your business growth.

Want more action? Powerful ways to boost online conversions

Digital

So you have a website, most businesses do. It's fascinating to think that the web is made up of over 60 trillion individual pages, and it's constantly growing. So how do you make an impact and get some action for your site?

Eight important questions to ask your web developer

Digital

Updating your company website, or building a new site from scratch, is an important project and one you want to get right. But, how do you find the perfect web developer who will guide you through the process and help you create a website that will set your company apart from the rest?

Local search basics: Setting up Google My Business

Digital

Setting up Google My Business is the first and most vital step in good local search optimisation and helping customers find the best information when they search in your local area.

Setting good social media marketing goals

Digital

Is your social media marketing working for your business? Set sensible social goals that drive reach, engagement and traffic to your site.

Why it’s important to update WordPress and your plugins

Digital

It’s time to stop ignoring the reminders to update your WordPress. If you don’t take the time to update your software you leave your site open to hackers, speed issues and more nasty side effects.

Writing your annual report – the ultimate content list

Branding

The end of financial year is almost upon us, and with it the annual flurry to pull together your annual report. We’ve put together the ultimate content list for writing your Annual Report this year.

The Power of Print Marketing

Branding

Printed material has an huge advantage over digital marketing - the nature of physically interacting with it inspires instant engagement. Digital marketing channels come with the benefit of measurable data - the who, when, how long and what they did next.

Where businesses get stuck in digital marketing

Digital

A scattergun approach to marketing is a formula for failure. Marketers are embracing content marketing and its myriad of tactics with enthusiasm, but struggle when it comes delivering returns on their investment.

How to win at #foodporn

Digital

Online food marketing has become so competitive, it takes a real star to stand out in this crowded space. We offer some tips to making your brand a winner in the #foodporn race.

Digital Marketing: The Top Trends for 2016

Digital

Each New Year we see a flurry of predictions about what’s going to be big in the year ahead. It’s a trend across all industries, and none love it more than online marketers. And why not? This industry is growing and changing so quickly.

5 Steps to Optimising your Personal LinkedIn Profile

Digital

With over 400 million users worldwide, LinkedIn is a powerful social networking tool for businesses and professionals. So how do you optimise your LinkedIn Profile so you can be found and put your best professional foot forward?

Marketing Research Tips for Small Business

Strategy

Do you think you have no time or money for marketing research? Is the idea so great that you’re ready to just jump right in? Before you charge ahead, here’s some reasons why solid marketing research is vital for success.

Keeping It Fresh: Content and Strategy Review

Strategy

It’s important to regularly review your website from your customers point of view. Reviewing your analytics and updating your digital strategy will make sure that your website is performing correctly and generating sales.

Keeping It Fresh: Search Engine Optimisation

Digital

SEO experts will tell you that continually optimising your site so that it is easy for search engines to index and most likely to rank well in relevant keyword topics is an ongoing task. And they’re right.

Keeping It Fresh: Website Maintenance

Digital

In this blog series we’ll look at three key areas that you should be reviewing on a regular basis. First up, the technical review - checking your website regularly to make sure everything is up-to-date and working well.

Digital and UX Trends in Fashion and Retail

Design

Advancements in digital technologies have created an empowered consumer. In today’s digital era, how will companies maintain an advantage in a landscape where the customer is king?

How much is your business worth online?

Strategy

Are you content with your content? Wouldn't you love a few more readers, a few more shares, and a few more trackable leads to be generated? You might find this article helpful.

6 keys to writing great blog posts

Digital

If you are looking to start a blog, or take your current blog from 'meh' to 'marvellous', these 6 tips might be just what you're looking for.

Marketing to Gen Y? Read this first

Strategy

If you are in marketing or business, you are dealing with Gen Y. And it’s not just B2C, today one-third of the workforce is Gen Y. We’ve grown up.

Take your business to the cloud

Strategy

Want to look under the hood of a successful service-based business? Don't miss our free event!

Is your business adapting to its changing demographic?

Web & Digital

We don’t need to tell you that times are changing. Every day we hear about new, innovative businesses starting up, and the word disruption is frequently thrown around in conversation.

How to build a strong digital brand

Design & Branding

Your digital brand is like the shop window of days gone by. It’s not something that’s just nice to have, it’s essential.

How to pick the right font

Design & Branding

When you built your business’s identity, did you set aside some time to think about the right font for your brand?

Why SEO strategy needs to be more than keywords

Web & Digital

These days, whether you like it or not, if you are online, you will have to consider SEO. We help demystify the core principles of SEO that you need to know.