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Tony Lee

Head of Strategy

Tony is an expert in branding, marketing and digital strategy obtained through over 22 years of (client-side) industry and (service-side) agency experience. He is also a popular lecturer in brand management and marketing at RMIT’s School of Fashion and Textiles.

As our Head of Strategy, Tony offers a wellspring of experience as a seasoned planner, leader, producer and trusted advisor for clients spanning the retail, FMCG, manufacturing, education, government, community service, technology, fashion, financial, legal, property, corporate, franchising and not-for-profit sectors.

A self-confessed “people geek,” Tony immerses himself in understanding his clients by surfacing the deeply-rooted issues and tensions that inhibit lasting change. With an uncanny ability to harness and scaffold these insights into transformative vision, actions and outcomes, Tony has an astonishing track-record of guiding and growing brands, businesses and teams towards healthier margins and more collaborative cultures.

Tony is an outspoken champion for equal opportunity, diversity and inclusion and volunteers for a number of migrant, refugee and community advocacy groups. He is also fanatical about food, film, fashion and photography and his pet puggles – Disco and Link!


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