SMI is a leading content provider of professional development programs in advanced strategy practice, management and leadership. Their brand needed a refresh, they needed to develop a strategy for promotion of their courses and events, and a new website to deliver their products to market.
Established in 2005, SMI Knowledge has a strong reputation in the industry for its courses and professional development offering, delivering tailored programs to corporate clients as well as individuals. However, the brand was in need of a refresh and the online presence didn’t accurately reflect the spread of training options and the membership benefits for ongoing professional development and networking.
Thirst Creative assisted SMI in developing a product strategy to document, categorise and refine the benefits of their offering which includes a mix of online courses, accreditation, corporate learning programs, memberships and events.
We then focused on refining the brand, updating the colour palette and refining the logo by drawing inspiration from the abstract of brain neuron activity.
The product strategy became the basis for the design and development of a responsive website packed full of functionality which allows SMI to take their offering to a global audience. The website includes:
Thirst developed a secure membership section with a suite of functions including a forum and knowledge library.
Thirst copywriters worked with SMI Knowledges team to create content for the site that clearly communicates their offering. The new brand design was also rolled out across their email marketing platform.
Thirst Creative continues to support SMI Knowledge with ongoing website support and maintenance to ensure their product offering remains in the spotlight.